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A Creative Luxury Fashion professional with 18 years’ experience working within Creative Marketing & Online Production.
Previous roles include Fashion Direction & Creative leadership. Committed to providing a balance of practical, trend-led and business relevant creative solutions while identifying crucial market challenges and confronting them with a solid work ethic and "big picture" outlook. Based in Asia from 2012-2020, I covered Creative Strategy and Visual Direction of editorial projects across Asia markets including Indonesia, Malaysia, Singapore, Taiwan, Hong Kong, Philippines, Singapore. In 2021 I returned to London to serve as Head of Fashion for THREADSSTYLING, and as of 2023 I have been working with Selfridges to bring to their Personal Shopping digital experience to life.