​
Luxury Creative Consultant  

Follow Me

PermANENT ROLES

2007 – Present




ZALORA.com | Fashion Director, SEA | March 2017 - Oct 2018

Asia's Online Fashion Destination 


  • Leading a Regional team of Creatives including, Art Director, Graphic designers, Copywriters & Stylists
  • Conceptualise, Direct  and Execute 20+ campaign shoots per season covering 7 markets across Menswear, Womenswear, Accessories, Sports and Beauty
  • Provide seasonal support rolling out Creative Production guidelines for all 3 production studios across Jakarta, Kuala Lumpur & Manila
  • Drive and align creative content across all marketing channels including Onsite, Social media (Organic &  Paid), Television Partnerships, CRM and SEO

​

​​Farfetch.com | Styling Manager, HONG KONG |  May 2015 - April 2016

Farfetch is a global community of over 400 visionary fashion boutiques.

    

  •  Led Hong Kong production team managing budget for the region
  • Sourced, cast and managed booking of all freelance models, photographers and stylists
  • Worked closely with Farfetch global locations (UK, US, Japan, Portugal, Brazil) setting and aligning online visual standards
  • Accountable for final edit and sign off of all Hong Kong studio assets  


 

 

LaneCrawford.com | Online Styling Manager, HONG KONG  | February 2012 – May 2015

Lane Crawford is Hong Kong's oldest Luxury Department store, in 2011 LaneCrawford.com was launched to serve the Greater China Market.


  • Set up and led online styling team (grew from 1 to 13 employees in under 2 years)
  • Planned seasonal, monthly and weekly studio schedule from a staffing, space, model and photographic standpoint
  • Managed recruitment, styling and model budgets accordingly
  • Analysed seasonal trend, developing guidelines, presenting to team and heads of department
  • Developed concepts and drove online editorial shoots including social media content
  • Comprehensive understanding of all Luxury brands carried, expert knowledge of seasonal collections.


 

 

 Net-a-porter.com | Senior Visual Merchandiser/Stylist, LONDON | Sept 2009- Jan 2012          
Net-a-porter.com is a leading luxury global e-commerce company. 


  •  Developed studio processes to support online strategies
  • Directed shoots to deliver on-brand, on-trend and business relevant output
  • Worked closely with the online editor to develop online brand guidelines  


 

 


Selfridges & co | Visual Merchandiser, MANCHESTER | Sept 2007 - Sept 2009
Selfridges is the UK's leading luxury department store. 
 

  • Lead VM for Menswear’s department reporting to VM Manager
  • Worked closely with General Management to develop commercially viable visuals
  • Planned VM space, floor layout and windows to support merchandising strategies