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Consultancy & Contract

April 2016 – Present

SELFRIDGES | Personal Shopping Content Manager | London | April 2023 – July 2025  FTC
Iconic British Department Store

Led Personal Shopping digital strategy, across all digital touch points, from .com pages to social media accounts, refining teams personal and collective digital profile. 

THREADSSTYLING | Head Of Fashion | London | 12 Month FTC
Personalised Luxury Shopping. Style inspiration. Global Community 

Directed and led the fashion identity of the THREADS brand. Developed and innovated a globally leading, relevant and inspiring style set that  the THREADS audience loves and engages with daily.

EssilorLuxottica SEA | Creative Lead | Singapore | 6 Month FTC

EssilorLuxottica, a fully integrated player, is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses.

Led creative content for 2 brands under the EssilorLuxottica Group - BOLON Eyewear & Molsion

MaisonMika.com.SG | Creative Consultant | Singapore | 3 Month FTC

Lifestyle and Sexual Wellness Platform. Start up.

Supported launch, managed and developed creative content from concept to execution. Included art direction, branding and press liaising. Managed social media accounts.

 

 

 Sartorial-me.com | Online Fashion Consultant | Singapore  | Freelance 

Personal Styling Platform. Start up.

Worked closely with the founder of this fashion/tech Startup. Produced 58 page in-house comprehensive guideline document for stylists to follow ensuring all work is consistent  and in line with brand standards. 
 

 

GMS-showroom.com | Online Fashion Consultant | Hong Kong | Freelance

B2B Online Sample Showroom Platform. Production Operation.

 Collaborated with Managing Director to develop shooting guidelines for new B2B online showroom concept for fashion distribution company, lead project from a visual/styling perspective.

 

 
COUTURISSIMO.com | Art Director | Singapore/London | 3 Month FTC

Concept by the Asian Couture Federation.  Multi-designer brand focusing on collaborations with couture designers from across the world. Start Up.

 Supported launch. Responsible for consistent brand message across website and related merchandise, leading teams, overseeing and managing creative content.